Australian Business Directory

3 Simple Ways To Help Grow Your Business

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Growing your business is really very simple. You can go to all the seminars, listen to web casts and read every “How To” book you can, but in reality there are only three time tested and sure fire ways to help grow your business whether it is an online or brick and mortar store or a combination of both.

Increase Your Customer Base

If you increase the size of your customer base your business will obviously grow. Boost traffic to your brick and mortar store or your online website by developing new offerings. Leverage what you have and add products and services with more value. It can be a new inventory item in your physical store or additional information and content on your site. Reach out to customers through marketing efforts online and in print media.

Ask yourself who needs your product or service, and does this product meet needs that save money or provide value? Is the product relevant or the information important?

What is the average cost of products in your niche market and are your prices within that range?

How many potential customers are there and what is the estimated time to reach these new customers?

If you think about these questions and answer them, you have begun market research. Exploration is the beginning of a sales campaign. You need to learn about who will buy your goods and services, what goods and services you need to sell, and where you need to sell them. Add in marketing, analysis and planning and you are on your way to gaining new customers and building your business.

Ease of Doing Business

You can increase frequency of purchases by making it easy for customers to repeatedly do business with you. Provide customer value and build customer loyalty. If your site is easy to navigate and provides information that is valuable, you have a winning site. If you are a brick and mortar store and you use leader ads, you will bring in more customers than you can handle.

Make sure your products are comparable or of higher quality and range than your competitors. You need to have something special to set you apart from all other sites in your niche market. You can do it with market research, marketing tactics and advertising. Make sure, too, you perform your due diligence when researching viable products and services.

Sell More Products

When you add customers you naturally increase the number of inventory units you sell. You can add to the number of goods and service items sold if you add value. Learn about your customers and understand how they define and quantify the value they recognize from your services and products.

Analyze your sales, clicks and run throughs to see real results. Start with your customer base and learn everything you can about their likes and dislikes. Use market research and the customer knowledge you already realize to focus on products and services that are popular.

Customer focused information provides the foundation for realizing sales and retaining customers. Grow your reputation by being consistent, honest and providing the best customer or personalized service you can. If your reputation is good and you are customer focused, word of mouth will begin to be your best advertising media.

If you are fully armed with customer based information, market research, pricing plans and great content on your website you will definitely grow your online business. If your online store is connected to a brick and mortar establishment make sure that both sites are relevant and compliment one and other.

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David Wilson writes for celebrityspeakers.com.au who have a wide range of market leading business speakers available for your next presentation.

February 8, 2013 |

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