Australian Business Directory

The Basics of Being an Effective Salesperson

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It’s always fun working with experienced salespeople who make use of strategic sales concepts and hire a business speaker to preach their work through advanced sales training. It’s also a lot of fun working with ambitious and driven people who are new to professional sales. The excitement and motivation they have to succeed is truly electric to say the least. Here are a few basic sales tips for individuals who are keen on starting their professional career in sales. These sales tools and techniques are essential get to the top.

Always listen to your potential clients. Quit talking for a moment and start listening to them. Ask questions about problems your potential clients may be experiencing that can be solved by your product or service. Find out how solving these problems will benefit your potential client. You wouldn’t want to be a walking and talking sales brochure, but instead you want to be a problem-solving consultant.

Make sure to emphasize the value of your product or service and avoid focusing on the price. Anything can be made to cost less. A product’s true value is known when it is made better and offers more needed benefits that may be advantageous to your potential client. Moreover, instead of trying to take advantage of your competitor’s weaknesses, focus on the strengths and added value of your product or service. These are the things you hear when you hire a business speaker to conduct an effective sales training.

Having a debate with a potential client is not a smart move, so make sure you avoid doing this when you hear a sales objection. A sales objection is not considered as rejection, so don’t take it personally. You might win a debate, but you are risking loosing the potential client, thus gaining absolutely nothing. Instead, discuss new information that will allow your prospective client to develop a new opinion about purchasing your product or service. This is considered as effective salesmanship.

Sales should not be focused on a product or service, but instead it should be all about the “wants and needs” of a potential client that could be filled by your product or service. Keep in mind that selling is not about the seller; it is about the consumers. The salesperson is never the center of attention, so forget about your ego and place all the attention on both your existing and prospective clients.

March 25, 2013 |

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