Australian Business Directory

The Changing Face of Charity Fundraising’

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Charity fundraising has always been a great way for communities to come together and do something special for a great cause, and more recently the boom in celebrities doing events or challenges for great causes has risen to amazing levels. Most recently, Little Britain’s David Walliams swam the Thames River for Sport Relief, and Eddie Izzard attempted to run 27 marathons in 27 days for the same cause.
But it isn’t just in the high profile world of celebrities that there have been changes to charity fundraising. With grassroots charity fundraising, the last few years has seen the tide change in relation to what people wear to show that they are supporters of a charity. The likes of Poppies are still widely sold and worn by the public to show support and awareness for Remembrance Day, but ribbons and pin badges are less commonly used and seen around. These have been replaced with the rise of the silicone wristband.

Modern Products That Charities Are Starting To Use

The silicone wristband is not only fashionable, but it’s easy to wear and less likely to get lost or damaged, as they slot onto the wrist and can sit comfortably with any watch or jewellery. From the charities standpoint, the wristbands have a choice of colour and can be engraved with a customised logo and/or message.

The first silicone wristband that became popular was ‘Livestrong’ in 2004, a yellow wristband worn by American cyclist and seven-time Tour De France winner Lance Armstrong in order to raise awareness for cancer. Since then, many more wristbands have become synonymous with charities, for example the ‘Help for Heroes’ charity, which saw a wristband for the three colours of the armed forces: Red for Army, Navy Blue for Royal Navy and Sky Blue for the Royal Air Force. The wristbands are usually the price of £1, and there are often sellers of these wristbands at sporting events, musical concerts and at the counters of major shops in the UK, Europe and all over the world.

It is a clear indication that charities are aware of market trends, and keep up to date with the ever-changing world of fashion and what is cool in the world of accessories. If celebrities and fundraisers keep putting themselves through these amazing feats of endurance, we should all do our bit to raise awareness of these charities. It may only be wearing something on our wrist, but it can make a huge difference to somebody in the world.

Vicky works alongside who make silicone wristbands for charities. She loves writing about good causes and interesting charity initiatives.

June 18, 2012 |

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